You’ve probably heard of the Metaverse before. Although it’s a buzzword for virtually every major organization on the planet, there are varying definitions of what it actually is. means. For Mark Zuckerberg and his hellscape on Facebook, it’s an interactive world in which you go to socialize and go to work. Sony’s concept, thankfully, is a little less dystopian.
Speaking at a corporate strategy meeting, CEO Kenichiro Yoshida of course discussed the concept – and believes his company is well positioned to play a leading role in the emerging trend. As part of his keynote, he made multiple references to Fortnite, explaining how affiliates like PlayStation, Sony Pictures, and Sony Music have all contributed to the Battle Royale to create interactive experiences.
Yoshida’s vision of the metaverse is a “social space and a live network space where games, music, movies and anime intersect” – all products in which Sony plays an active role, of course. It was clear that his concept of a metaverse is where people come together to share “time and space” – a virtual concert, for example.
While he refrained from revealing specific products, he spoke at length about PlayStation’s plan to develop ten live service games and how the expertise of Destiny developer Bungie will help influence its efforts. Indeed, it looks like the company intends to leverage its various media divisions to create interactive experiences that unite all aspects of its business.