Samsung will charge $500 to put your face on its fridge

Samsung is adding a hugely actionable new customization option to its line of bespoke fridges. Start the $500 business and you can have any photo or image you like printed on the double doors of the unit. You can choose a favorite piece of art, a kid’s doodles, or just put your own face on your own fridge for no good reason.

The option is launching for buyers later this year (if you need to know the exact minute it goes live, you can sign up here for alerts), and if you already have a bespoke fridge, you can order door panels separately and exchange them. The cost is $250 per panel, and Samsung says it will take around 8 weeks to print and ship.

New from Samsung: create an incredibly ugly refrigerator.
Picture: Samsung

The Bespoke range of refrigerators is highly marketed by Samsung for its modularity and customization. Previously, however, you could only choose from a limited selection of colors and a few prints (in the UK, for example, you can buy units emblazoned with the Union Jack in time for Queen Elizabeth II’s Platinum Jubilee) .

Giving customers the ability to add any image they like will almost certainly lead to very, very ugly fridges sitting in people’s kitchens, but I suspect that’s part of the charm of functionality. It will also be interesting to see if Samsung’s personalization app restricts images, for copyright or taste reasons.

Customers can submit a design of their choice.
Picture: Samsung

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