Report: Flash margins to $150,000 as dealers gouge


We told you it would happen. Now that the 2022 Ford F-150 Lightning EV trucks are sold out, it’s time to order a 2023 model before it also sells out. So how do some dealerships help buyers do this? By setting huge markups on the MSRP. Some have so far hit the $150,000 mark. Where will it stop?

We don’t know the answer to that. What we do know is that it appears Ford is fining dealerships up to $25,000 for violating Ford’s edict that it wants all dealerships to sell Lightnings at MSRP. But with markups showing prices of $150,000 and possibly more, the profit is more than enough to cover the fine, and always walks away with $20,000 to $40,000 more.


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