PUBG: Battlegrounds Makes Much More Money After Going Free

PUBG: Battlegroundsthe PC and console version of the Battle Royale shooter series, is making big money after switching to free-to-play in January, as revealed by developer Krafton’s latest earnings report on Friday.

According to the report, PC sales increased 61% year over year to $82.3 million. On console, the jump in sales was even bigger, up 124% from the prior quarter and 274% year-over-year, though Krafton didn’t put a number behind those increases. The game also saw an “almost tripled” increase in average monthly active users starting in Q4 2021.

PUBG: Battlegrounds was originally a paid title when it launched on Steam in early access in 2017, but the outsized financial success of free-to-play battle royale shooters like fortnite, Call of Duty: Warzoneand Apex Legends proven that the free model can be quite lucrative. To give you an idea of ​​the profitability, EA said this week that Apex Legends, a game released just over three years ago, surpassed $2 billion in lifetime net bookings. And Epic raised $144 million for Ukraine aid in just two weeks of fortnite process.

So, for Krafton, changing PUBG: Battlegrounds playing for free was probably a pretty easy decision. And the popularity of PUBG: mobile (which is also free) probably helped; Krafton says this game, which was downloaded more than a billion times in March 2021, generated $307.1 million in revenue in the first quarter of 2022, up 5% year-on-year. other.

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