“Protected by Android” is Google’s new security brand for the operating system

Google is always looking to improve the general perception of security and privacy on its mobile operating system. The latest effort is called “Protected by Android” and that branding looks set for a wider rollout.

Android’s YouTube channel today uploaded a 50-second video about how the operating system “is all about protecting you and your information, so you can focus on what matters most. “. Stills of people using smartphones – presumably Android, but we’re pretty sure there’s one of an iPhone 8 Plus at 0:05 – with short captions are used throughout:

Whether it’s detecting and defeating bad apps or helping you control your personal information, you’re always protected by Android.

A nifty animation sees Android’s green head transform into a ticked shield: “Whatever you do, you have peace of mind when you’re protected by Android.” Highlighted platform and ecosystem features include:

  • Verified by Play Protect: “You’re safe from malware and harmful apps”
  • Monthly security updates: “Defended by non-stop security”
  • Location access permissions: “And in control of your personal information”

The ending tagline is “Android has you covered so you can focus on what matters”, while there is a link to protectedbyandroid.com which simply redirects to android.com/safety.

Along with this announcement, Google at I/O 2022 showed off Android 13’s upcoming unified “Security & Privacy” settings page. Below the prominent “Scan Device” button, there’s the same branding and shield “Protected by Android”.

The page will be anchored by new action cards that will inform you of the critical steps you need to take to address any security risk. In addition to notifications to alert you to issues, we’ll also provide you with timely recommendations on how to improve your privacy.

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