New Alexa Competitor Will Feature Voice of Star Wars Notable and Breaking Bad Villain


Sonos has launched its new voice command software which includes the voice of Giancarlo Esposito, the villain of Star Wars, Breaking Bad and Far Cry 6.

Best known for his roles as Gideon in The Mandalorian and Gus Fring in Breaking Bad and Better Call Saul, Esposito has been cast by Sonos as a familiar voice to US customers.

“With careful recording, advanced processing and mastering, the voice sounds natural, understated, yet confident and engaging,” Sonos said in its announcement.

The voice control software will be available in all voice-enabled Sonos speakers on June 1, starting at $179 before soaring into the hundreds.

While Sonos is only launching the software in the US (and France later this year), he said more voices will join Esposito in the future as it expands to more people and places. – which means we can see different actors to match what is popular in different countries.

The system’s voice command system is apparently designed with privacy in mind, with Sonos making it clear that all commands will be processed only within the device and not uploaded to the cloud or elsewhere to be listened to or analysed.

“One of the most natural ways to connect with your music is with your voice, but when we talk to our customers, we hear privacy concerns mean many choose not to use voice control,” said Vice President of Voice Experience Joseph Dureau.

“Created solely for listening on Sonos and designed with privacy at its core, Sonos Voice Control delivers the Sonos app experience using only your voice.”

Various celebrities and characters have already arrived on Amazon’s Alexa, headlined by Samuel L. Jackson but also Shaquille O’Neal, Deadpool and R2-D2.

Thumbnail image credit: RB/Bauer-Griffin/GC Images/Getty

Ryan Dinsdale is an IGN freelancer who sometimes remembers tweeting @thelastdinsdale. He’ll be talking about The Witcher all day.


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