DTC Cabinetry Brand BOXI by Semihandmade Partners with Rejuvenation as Strategic Cabinetry Partner


Cabinetry brand DTC BOXI by Semihandmade partners with Rejuvenation as a strategic cabinetry partner, featured in four Rejuvenation stores and in the brand’s Q3 catalog (pictured).

BOXI is the epitome of ease when it comes to shopping for cabinets, and their curated selection of colors and designs gives Rejuvenation customers a cabinet option that meets all their needs.

Rejuvenation x BOXI marks the cabinetry brand’s debut in retail

BOXI by Semihandmade, the first American-built direct-to-consumer cabinetry system for the whole home, today announced a partnership with Rejuvenation (a member of the Williams-Sonoma Inc. family of brands), committed to creating products that are beautifully designed and expertly crafted to last, to bring BOXI’s collection of cabinets to Rejuvenation customers in the western United States.

BOXI is the epitome of ease when it comes to buying cabinetry, and the brand’s industry-disrupting selection of colors and designs combined with top-notch quality that’s built to last, a ease of ordering, fast shipping and the best support in the industry and offers rejuvenating customers a cabinet option that meets all their needs.

Rejuvenation x BOXI debuts today and marks BOXI’s first brand partnership and first foray into the retail space. As part of the partnership, BOXI will be featured in kitchen vignettes at four Rejuvenation locations, including the brand’s flagship store in Portland, as well as their locations in Costa Mesa, Los Angeles and Houston. BOXI has also supplied cabinets for the sets in the Rejuvenation catalog which will feature in the brand’s Q3 2022 catalog to be launched in August. BOXI will be the first wardrobe brand presented by Rejuvenation as a preferred partner in this capacity.

Additionally, BOXI and Rejuvenation will also each feature educational website content from the partner brand, ranging from how to choose colors, finishes and silhouettes for your cabinet, to selecting the perfect hardware.

“We are such fans of Rejuvenation, both in our own homes and designs, as well as in the hundreds of Semihandmade and BOXI projects that have included Rejuvenation cabinetry hardware, lighting and fixtures over the years. “said John McDonald, Founder and CEO. from Semi-handmade and BOXI. “Rejuvenation shares our vision to offer an assortment of quality, timeless, designer products that complement each other. Rejuvenation offers consumers everything they need from a design perspective, and we are thrilled to be the one of Rejuvenation’s favorite woodworking resources and to provide their customers with an easy-to-buy, reasonably priced woodworking solution that arrives quickly at their doorstep.

BOXI worked with the design team at Rejuvenation to select from BOXI’s offerings and create a kitchen space for the catalog and thumbnails for the retail spaces that best showcase the hardware, fixtures, and decor. timeless lighting from Rejuvenation. The spaces, which feature BOXI’s best-selling designs in oatmeal slabs and mushrooms, will give Rejuvenation customers endless inspiration to renovate their homes.

“BOXI by Semihandmade manufactures cabinets that are durable, beautiful, and made in the USA – the perfect blank canvas for our solid brass cabinet hardware. Partnering with BOXI was a natural extension of our brand, providing our customers with even more solutions for their next home project. Our customers come to us looking for inspiration and resources, and come back to us again and again for our timeless designs and quality craftsmanship,” said Tracey Wyres, Director of Marketing for Rejuvenation.

“Semihandmade has been offering rejuvenation products to our customers for over three years, and BOXI began selling the brand’s products when we launched in 2021. It’s such a wonderful partner, and to now have BOXI as a resource for such a well-respected company in the home world is a milestone for a brand that just launched a year ago and a great growth opportunity for us.The partnership of these two brands is a complement natural and an extension of the work we’ve done together for years,” McDonald continued.

To learn more about Rejuvenation x BOXI, please visit http://www.rejuvenation.com/landing/kitchen-renovation-planning and boxibysemihandmade.com/pages/locations.

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About BOXI by Semihandmade

Founded in 2021, BOXI by Semihandmade is the first American-made direct-to-consumer cabinetry system for the whole home. BOXI simplifies the space of the house.

About rejuvenation

Founded in Portland, Oregon in 1977, Rejuvenation serves as a general store of functional and beautiful goods for home improvement projects that add real value to homes and buildings. From classic American lighting and timeless hardware to useful pieces and homewares, Rejuvenation’s high-quality products are inspired by history, designed for modern consumers, and made to last. A member of the Williams-Sonoma Inc. family of brands, which includes Williams-Sonoma, Pottery Barn, West Elm and Mark and Graham, Rejuvenation offers in-home design consultations and sells its products by catalog; in retail stores in Portland, Seattle, Los Angeles, Berkeley, Palo Alto and Atlanta and through the Company’s website, http://www.rejuvenation.com.

Media Contact:

Megan Shockney

858-442-3492

megan@chloettepr.com

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