Buick Wildcat EV Concept (2022)


Buick Wildcat EV Concept

Buick has unveiled the Wildcat EV Concept – an expressive vision of the brand’s new design direction as it transitions to an all-electric future.

The Wildcat was developed to convey the all-new design language that will influence Buick production models for the foreseeable future. Buick’s new tri-shield logo, prominently mounted on the front and rear body, symbolizes the design transformation and new production models will carry it from next year.

“The Wildcat EV concept represents the true future of design for the brand,” said Sharon Gauci, executive director, Global Buick and GMC Design. “Buick has always been forward-looking and this expression is a glimpse of the direction we are headed and the optimism we have for the limitless possibilities of an electric future.”

The Wildcat EV concept also features an expressive new face for Buick, distinguished by a bold, forward-sloping front end that includes a low-slung trapezoidal grille. Crisp, raised, horizontal notch-shaped lighting flanks the vehicle, while the outer edges of the grille house the main lighting. Lighting elements are configured to create a unique welcoming choreography as the driver approaches.

Furthermore, the vehicle – a 2+2 coupe – displays a powerful and expressive presence, with an all-new relaxed proportion complemented by a low and wide stance. The windshield wraps around and flows into the side glass, which tapers dramatically with the sweeping roofline to accentuate the aggressive profile.

2022 Buick Wildcat EV Concept

“From every angle, the vehicle looks ready to pounce,” said Bob Boniface, director, Global Buick Design. “It is the result of careful attention to proportion and the sculptural beauty derived from the intersection of shapes, not lines.”

Other exterior design highlights include:

  • Distinctive semi-hinged doors for easy entry and exit.
  • Unique aluminum trim that appears to seamlessly integrate with the interior structures of the seats.
  • Micro-LED lighting technology and narrow beam projector lenses for front illumination.
  • Blade-style taillights integrated into the roof sail panels, culminating in tick-style horizontal lamps that echo the front light signature.
  • An external “state of charge” indicator visible in the exterior tailgate glass.
  • Jet Age-inspired 18-spoke “turbine” wheels.

“The more you look at the Wildcat EV concept, the more details are revealed,” Boniface said. “Its timeless proportions recognize the brand’s rich design heritage, while our latest technologies keep you going.”

A mix of modernity and warmth

Inside, the Buick Wildcat EV Concept cabin has an inviting and comforting interior glow, while incorporating new technologies designed to make the driving experience more enjoyable.

“It’s a space meant to strike a chord,” said Therese Pinazzo, Buick’s exterior and interior design manager. “It is defined by simple and graceful forms that convey balance, harmony and a feeling of warmth.”

The 2+2 configuration, bounded by a prominent console that extends from the base of the dashboard to the rear seating area, uses unique graphic and color contrasts to create the perception of visually floating elements intended to accentuate the feeling of lightness and spaciousness of the cabin.

Color plays an important role in the warmth and comfort that the interior conveys. Legato Green runs through the cabin and is accented with brushed or polished aluminum accents. Bright orange elements, including the seat belts, also add visual distinction.

Additional interior design cues include cockpit-style seats with cantilevered headrests that appear to float and a lightweight, flat-bottomed steering wheel.

When it comes to technology integration and infotainment interaction, a widescreen touchscreen is the access point on the dash, along with a companion display on the console.

The Buick Wildcat EV concept is designed to be a platform for futuristic features such as artificial intelligence, biometrics and aromatherapy. The vehicle is designed to detect an elevation in the driver’s heart rate and automatically adjust vehicle settings to calm them down. For example, when Zen Mode is activated, it will dim cabin lights, disperse soothing aromatherapy scents, and activate massage seats.

Everything in the concept aims to convey what is possible – in terms of design, technology and the transformative experience of electric mobility.

“We are on the cusp of real change, and this concept is a tangible vision of that,” Gauci said. “It ushers in the next chapter of Buick’s design heritage as we make the crucial transition to our all-electric future.”

Wildcat: a conceptual heritage

For nearly 70 years, the Wildcat name has been reserved for Buick’s innovative and progressive concept vehicles that push the boundaries of design and technology. Like the new Wildcat EV concept, the first Wildcat – introduced in 1953 – was a demonstration vehicle that previewed the next-generation Buick design. The Wildcat II and III concepts followed in 1954 and 1955, respectively, and the designs for all were overseen by legendary chief designer Harley Earl. In 1985, another Wildcat concept debuted. It was a futuristically styled, mid-engined, all-wheel-drive supercar developed to showcase new engine technologies.

Buick Wildcat EV Concept (2022)

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