Apple announced on Tuesday that it will halt production of the latest iPod model it still sells, ending the iconic product line that helped usher in a new era for the music industry and the music giant. technology.
Apple (AAPL) said customers can continue to purchase an iPod Touch device “while supplies last.” The company also noted that customers can now listen to their favorite songs from a range of other Apple devices (AAPL), including the iPhone, iPad and Apple Watch (AAPL).
“Music has always been at our core at Apple, and bringing it to hundreds of millions of users in the same way the iPod has impacted more than just the music industry – it has also redefined the way music is discovered, heard and shared,” Greg Joswiak, Apple’s senior vice president of worldwide marketing, said in a statement.
“Today, the spirit of the iPod lives on,” added Joswiak, praising how the music experience that the iPod pioneered has been integrated into “all of our products.”
First introduced by Apple co-founder and then CEO Steve Jobs in 2001, the iPod helped launch Apple’s huge success with portable devices. The iPod enticed customers with its signature scroll wheel and the initial promise of packing “up to 1,000 CD-quality songs” in a device that fits in your pocket. By mid-2007, over 100 million iPods had been sold.
That same year, Apple unveiled the iPhone, which was in many ways the spiritual heir to the iPod Touch. The smartphone and subsequent Apple devices finally made the iPod feel like a relic of the past, long before it was officially discontinued.