Amazon’s ad-supported Freevee is coming to Apple TV

Amazon Freevee, the ad-supported streaming service formerly known as IMDb TV, now has a dedicated Apple TV app, Amazon announced Monday. Freevee was previously available on Apple TV in the Prime Video app, but now Freevee has its own app that you can download from the App Store for Apple TV 4K and Apple TV HD.

Freevee offers access to Amazon Studios shows like Bosch: legacy and Pretty tough cases plus other free movies and tv shows like Mad Men and Knives out. Freevee recently signed a new deal with Disney who will star in movies like Deadpool 1 and 2, Loganand The post office among its selections, and it has more than 75 streaming channels, including an exclusive channel that only plays Kim’s Convenience. You won’t be able to choose which episode airs, but for free it’s hard to complain. And it’s pretty widely available in addition to Apple TV — the app is also available on iOS, Android, Roku, select LG and Samsung smart TVs, Xbox, PlayStation, and more.

And there are plenty of reasons for Amazon to invest in its free streaming even though it spends a lot on Prime Video content like NFL games and The Lord of the Rings: The Rings of Power. During its NewFronts presentation for advertisers earlier this month, Amazon revealed that it was beta testing virtual product placement in original shows on both networks.

Virtual product placement in the Amazon TV show Bosch.
Image: Amazon

Unlike traditional product placement that keeps Samsung devices in Succession and iPhones out of the hands of the bad guys, instead of putting the product somewhere on set, it’s just added in post-production. The blog post doesn’t say if he’ll swap them out for something else, replacing a well-placed bag of M&M’s for anyone who wants to pay for a placement two years from now.

But Freevee isn’t the only free, ad-supported streaming service. Roku has invested heavily in the Roku Channel, while YouTube recently added thousands of TV episodes to its ad-supported free offerings. Ads are also becoming a more popular way for companies to subsidize their paid streaming services. HBO and Hulu already offer ad-supported paid tiers of their services, and Disney Plus and Netflix have ad-supported tiers in the works.

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